In a very competitive world of advertising you have to find new and creative ways of marketing your products to survive.
“Pitvertising” is a new innovative concept launched in London that uses digital TV screens built into the armpits of shirts to show adverts.
It was developed by deodorant manufacturer Right Guard as the ideal way to market its products.
A hired team of ‘Pitvertisers’ was sent out into the streets of London to test the new medium and so far people have been amazed and impressed by the new marketing tactic.
How cool is this? What do you think, should I launch a campaign for this blog? 
Tags: advertising, cool, marketing, pitvertising
